
Why Clear Dashboards Are Key to Smart Business Decisions
In today’s fast-paced business environment, making informed decisions isn’t optional — it’s essential. Every business…


In today’s fast-paced business environment, making informed decisions isn’t optional — it’s essential. Every business…

Starting a business is exciting—but also expensive. Many entrepreneurs in the UAE ask the same…

When you’re running a small business, it’s easy to focus on sales, operations, and customer…

It’s a story we see far too often in the UAE: a company is busy,…

Bank account reconciliation is one of those finance tasks that often gets pushed to the…

Opening a business bank account in the UAE can feel like navigating a maze. Many…

Starting a business in the UAE is exciting. However, many new founders underestimate the complexity…

Getting your business license is just the beginning. Many entrepreneurs celebrate this milestone but then…

Getting a UAE business license feels exciting. However, the license is just the start. Many…

Why so many UAE SMEs get blindsided Most small and mid-sized businesses in the UAE…

Revenue looks good on paper. But cash is what keeps your business running. Without cash,…

Many companies treat collections as a last-minute task. They wait until invoices become overdue and…

Every business wants to turn deals into cash quickly, but many companies struggle with delays…

When a business struggles for cash, many leaders turn to collections teams or short-term financing…

When a business is short on cash, the first place most leaders look is the…

Case Study 5: Gunboat International – When Cash Flow Flounders Despite Peak Prestige This is…

Case Study 4: Jet Airways – When Profit on Paper Couldn’t Keep the Planes in…

Case Study 3: Toys “R” Us – How Cash Flow Killed a Retail Giant This…

Case Study 2: SunEdison – Growth at the Speed of Collapse This is the second…

5 Public Companies That Went Bankrupt While Still Showing Profits In business, the scoreboard often…

When businesses think about improving cash flow, they often look to collections, payment terms, or…

From the Advisors Who’ve Worked with the World’s Best FirmsCan your accountant tell you where…

You land contracts. Revenue’s up. The P&L shows a tidy profit. But you’re still chasing…

At our firm, we’ve spent the last two decades helping companies across industries unlock dormant…

Learn what root cause analysis is and how UAE businesses can use it to solve…

Discover essential cash management strategies for UAE businesses. Learn how to forecast cash flow, manage…

Running a small business in the UAE comes with big responsibilities — and managing your…

At Merzaai Advisory & Accounting, one of the most powerful tools we use to protect…

At Merzaai Advisory & Accounting, one of the first things we do when onboarding a new client is…

At Merzaai Advisory & Accounting, we often say:“Revenue is theory. Collections are reality.” No matter…

At Merzaai Advisory & Accounting, we often say, “Your bank balance is not your book…

When Sarah, a solopreneur running a small but growing e-commerce business, reached out to me,…

Starting a business is an exciting journey — but without proper accounting and bookkeeping, even…

The UAE has long been known for its business-friendly environment—zero personal income tax, world-class infrastructure,…

For businesses operating in the UAE, Value Added Tax (VAT) compliance is no longer just…

In the fast-paced UAE business environment, many companies unknowingly leave money on the table —…

n today’s fast-moving business environment, financial management is no longer just about bookkeeping — it’s about enabling…

Running a business in the UAE means staying on top of your finances, and nothing…

If your business feels like it’s growing — but your profits aren’t — you’re not…

The Costly Errors We See Too Often (and How to Get It Right) Since its…

Most business owners look at sales. Smart ones look at profit. But the sharpest? They…

You’re making sales. Your books are up to date. Your accountant says everything looks “fine.”…

Generating leads is only half the battle—converting them into paying customers is where businesses truly…

A Customer Relationship Management (CRM) system is a powerful tool that can streamline sales processes,…

Cash flow is the lifeblood of any business, and delayed payments from customers can significantly…
Foreign exchange (FX) hedging is a critical function for corporate treasury teams, helping to mitigate…
Efficient order fulfillment is essential for maintaining customer satisfaction and maximizing revenue. However, many businesses…

Cash flow is the lifeblood of any business, yet large companies often struggle with hidden…
A robust people strategy—encompassing the attraction, development, and retention of top talent—is pivotal for organizational…

Winning contracts in government-backed projects requires a strategic approach that goes beyond traditional sales tactics.…

In today’s competitive landscape, businesses often focus on acquiring new customers to drive growth. However,…

In the realm of finance and accounting, “goodwill” is a term that carries significant weight.…

In the intricate world of investment, discerning promising opportunities amidst a sea of choices can…

In the ever-evolving landscape of financial markets, my investment philosophy revolves around uncovering hidden gems — companies that are often overlooked or undervalued by the broader market. By diligently applying fundamental analysis and strategic foresight, I strive to identify opportunities where the intrinsic value of a business far exceeds its current market price. This pursuit is guided by two primary approaches: asset-based valuation and discounted free cash flow analysis. While asset-based valuation offers insights into companies with distressed situations, I find myself drawn more towards the discounted free cash flow method. This approach allows me to pinpoint companies with strong cash flow generation potential, positioning them for sustainable growth and higher returns. However, I recognize that the journey from generated cash flows to shareholder returns is not without obstacles. Effective capital allocation by management is key to bridging this gap. Therefore, I place significant emphasis on assessing the quality of management, their track record, and their alignment with shareholder interests. Through a combination of rigorous analysis, prudent decision-making, and a focus on long-term value creation, I aim to unlock opportunities that deliver meaningful returns for my clients while mitigating downside risk.