From the Advisors Who’ve Worked with the World’s Best Firms
Can your accountant tell you where your profit margins are leaking?
If not — they’re not your advisor.
They’re your admin.
And if you’re leading a business that’s growing, scaling, or even just surviving in today’s competitive market — that distinction could be costing you tens, even hundreds of thousands of dirhams.
The Margin Blind Spot
Most business owners are shocked when we show them how little profit is actually making it to their bottom line. On paper, they’re doing well — revenue’s up, orders are coming in, and the team is growing. But beneath the surface?
- Untracked discounts eating away at gross profit
- Hidden delivery or fulfillment costs buried in general expense codes
- Team time wasted on manual finance processes
- And most painfully — underpriced products or services that look profitable but are secretly bleeding them dry
None of this gets picked up by your typical accountant. Why?
Because they’re not looking.
They’re looking backward — reconciling last month, filing taxes, making sure the box is ticked. That’s admin.
What your business really needs is someone who looks forward. Who can spot a margin risk before it turns into a cash crisis.
What A Real Advisor Looks Like
After two decades of building and transforming finance functions — from family groups in the Gulf to multi-billion-dollar portfolios with firms like McKinsey and BCG — we’ve seen one thing hold universally true:
👉 The winners are the ones who understand their margins better than anyone else.
Not just gross margin. But product margin. Customer margin. Unit economics. Time-to-cash.
And not once a year during tax season — but in real-time, every month, with clear actions that impact the bottom line.
The Cost of Doing Nothing
Every month without this clarity is a month where:
- You’re overspending on vendors or tools you don’t need
- You’re offering discounts or terms you can’t afford
- You’re making strategic decisions with bad data
- And you’re doing all of this blind while your accountant simply “keeps the books”
You don’t need books.
You need architecture. Financial architecture.
What We Do at Merzaai
At Merzaai Advisory & Accounting, we work with founders and finance leads who are serious about growth. We don’t just give you numbers — we give you leverage.
Clarity on your margins. Control over your cash. Confidence in every decision.
Some recent results:
- AED 2.4M in overdue receivables recovered in 60 days
- 12% margin improvement in a logistics company through better pricing
- AED 200K in tax penalties avoided through proactive VAT alignment
- 15+ hours/week returned to founders by removing finance chaos from their day-to-day
The Bottom Line
If your accountant can’t tell you how much you’re really making per client or product, they’re not your advisor.
And that lack of visibility is likely costing you far more than their invoice.
💡 You built your business to create value. Not to become your own finance team. Let’s fix that!
📞 Book a 30-minute consultation — on us — and let’s find out where your margins are hiding.
Merzaai Advisory & Accounting
📧 info@merzaai.com | 🌐 merzaai.com | 📞 +971 56 276 8258
